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For CES, Samsung’s newest fridges come in blue, pink or even both

For CES, Samsung’s newest fridges come in blue, pink or even both



This story is part of CES, where our editors will bring you the latest news and the hottest gadgets of the entirely virtual CES 2021.

A term from tailoring, “bespoke” means something that’s made for your specific needs — and that’s the pitch with Samsung’s Bespoke line of refrigerators, which are set to make a global debut at CES 2021, a virtual, all-digital event this year due to the ongoing COVID-19 pandemic.

To fit the bill, the Bespoke refrigerators offer fully modular designs that you can customize to your kitchen’s content. Each of the fridge’s four doors comes in your choice of finish, material and color — including unusual options like pink and sky blue. That lets you mix and match to make the fridge that best fits your personal aesthetic. If you want something uniform in classic black or white, great. If you’d prefer a statement fridge with burgundy refrigerator doors and navy blue freezer doors, that’s fine, too.

If you want, you can mix and match different colors for each of the different doors on Samsung’s Bespoke refrigerators.


All of that borrows a page from the international playbook, as refrigerators in Europe and Asia have long offered options for modular design and lots of color choices. In fact, Samsung first introduced the Bespoke lineup for the European market in 2019, albeit with an even greater number of size and color choices than Americans will see this year. With the line’s global expansion, Samsung is making a cautious bet that American consumers are willing to pay a premium for unique, eye-catching fridge designs, too.

As for features, each of the new Bespoke models borrows Samsung’s 4-Door Flex design, which splits the appliance into four quadrants. Color-wise, your options for each of the four doors are as follows: navy steel, champagne steel, black matte, white glass, gray glass, beige glass, pink glass, sky blue glass, burgundy glass and navy glass. 

The top two sections serve as the refrigerator and the bottom two serve as the freezer, but you get the option of dialing the bottom right section’s temperature up and using it as an extra fridge if you need. That’s a high-end feature worth considering, but it isn’t new.

A pitcher inside the left refrigerator door will automatically fill with water whenever it’s empty.

Chris Monroe/CNET

Same goes for the autofilling water pitcher, a feature I loved in premium Samsung fridges from years past. Although it has been done before, Samsung claims that the pitcher is better integrated with the in-door water dispenser in these Bespoke models. There’s also a new, deodorizing UV filter for the air inside the fridge, which fits an expected trend of new products incorporating germ-killing ultraviolet light into their designs. Just note that Samsung isn’t making any claims about killing germs at this point. That’s a contrast with LG, which put a UV sanitizer inside the water dispenser on its newest fridge, with promises of killing up to 99.99% of bacteria.

Meanwhile, the Bespoke freezer’s ice maker can switch from standard ice cubes to nugget-style “ice bites” for folks who enjoy drinks with chewable ice. That’s a nice upgrade, and honestly, I’m surprised that Samsung beat GE to the punch here, given the popularity of that company’s Opal Nugget Ice Maker.

Samsung isn’t sharing any specifics on pricing or availability here in January, but it’s safe to assume that these fridges won’t come cheap once they arrive later this spring. We’ll likely learn more about them once CES hits — if I hear anything else, I’ll update this story.

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